About
Marty Magennis
Marty is an experienced marketing professional, skilled in prioritizing and planning for digital marketing.
The digital and social media landscape is daunting, so pilot programmes and testing is central to the offering. Identifying, sourcing and briefing the best professionals to assist with execution, to increase brand awareness, drive sales and generate leads for the SME business through multiple channels.
He is particularly skilled at managing other experts and partners through the complex web of implementation and review with value for money and return on investment central to the proposition.
"Over the years Marty produced high quality collateral and creative ideas for us - in a timely, accurate and most importantly with a successful outcome. He has great drive enthusiasm and positivity"
Marty worked extensively in the advertising and promotions business for the last 30 years. Trained in UCD, where he graduated with a B.Comm degree in 1984, and at the Smurfit School the year after, he has worked in market research ,for major Irish advertising agencies, Saatchi & Saatchi Ireland and Irish International. He also co-owned Watermarque Marketing Communications for 15 years in the nineties and noughties, before branching out, where he takes a different view on marketing services, the skillsets needed and their delivery in this fast changing, experience- based world of customer interaction, particularly web and digital platforms.
The Magennis concept is based on management of a range of marketing facilities, skills, digital expertise and technology partners required for an SME with limited resource. Essentially, how to take a commercial project and help turn it from an idea to a functioning reality, at a value for money proposition. While marketing and digital lead generation are at the core of the service, the entire management of any clients’ business is invited to buy into the process.